The Apollo iGobo™ app for the iPhone created by Blue Pony Digital, Inc. launched in 2010. The iGobo™ app enables everyone in light design to conveniently view full-screen images of Apollo’s extensive library of standard metal and glass patterns for free. Features include over 2,000 metal, SuperResolution™ glass, 1-color glass, 2-color glass, and ColourScenic® gobo designs, with easy search options, the ability to view up to four gobos at one time, rotate images clockwise or counterclockwise, stack two images and turn the bottom form, as well as other features.
By now, Apollo was 3rd or 4th in gel sales with its growing collection of 150 Apollo gel transmissions, including color corrections and diffusions. Updated swatchbooks featured Apollo Design® Gels to assist light designers on set. “The swatch-book itself transitioned from a mere assortment of color samples into a full lighting primer, including color density, transmission percentage, possible uses and suggestions, color description, and color interaction data on the back of each identification slip between the colors,” shared Keith Kankovsky, Senior Account Executive at Apollo. Apollo continues to offer free swatchbooks to their lighting designers.
Apollo Design® offered complimentary downloads or printed versions of its Creative F/X Guide to dealers and customers providing quick access to special effects formulas using standard gobos, gel, and the Smart Move® rotator. The Creative F/X Guide continues to be a useful tool for any light design application.
Apollo endeavors to help its dealers and customers make the most of its products. For example, in 2010 they also created a Gobo Wedding Template to ease the process of designing custom wedding gobos standards and gels, along with a Wedding Gobos website page.
In 2011, Apollo was the proud recipient of PLASA Members’ Choice Award in the Gadget Category: Apollo Wrench, and a myriad of PLASA Tradeshow & Customer Surveys: Best in Class: Customer Service; Shipping; Billing & Inventory; Technical Support/Service; Website; Quotations/Project Management; Overall Score.
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